Gregory A. Kujda

Product Designer (Senior IC)
Email: gk@gregkujda.com  Phone: (310)591-0338
linkedin.com/in/gregkujda

ABOUT

Senior IC Product Designer with 10+ years of experience creating 0→1 and scaled products across technology, entertainment, advertising, streaming, live sports, and emerging experiences. I’ve led product design at global companies including Amazon, Meta, Yahoo, and The Walt Disney Company, creating experiences across mobile, TV, web, voice, and immersive environments. My work spans streaming, connected TV, voice experiences such as Alexa, and emerging AR, VR, and MR technologies. Primarily grounded in entertainment and narrative design, I approach products as experiences that unfold over time, connecting story, interaction, content, and technology to create meaningful and engaging experiences at global scale.

My work sits at the intersection of product, technology, content, and entertainment. I specialize in turning complex business, technical, and operational challenges into intuitive experiences, while bringing a strong creative perspective shaped by a background in interaction, motion, visual design. I’ve built and led multidisciplinary design teams and have been recognized with multiple Emmy nominations across both production and digital.

As a senior-level IC and design leader, I combine hands-on product design craft with strategic leadership, partnering with product, engineering, research, and executive stakeholders to shape vision, build alignment, and bring ambitious experiences to life. My approach blends systems thinking, interaction design, storytelling, research, prototyping, experimentation, and AI-assisted design workflows to create experiences that are thoughtful, scalable, and culturally relevant.

EXPERIENCE

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Amazon Prime Video (2026 - Present → Boomerang)
Product Design via Russel Tobin

As part of the Streaming Playback Experience team, I lead end-to-end design across Prime Video, on projects that span ad experiences and high-priority initiatives across the business. I partner with product, engineering, and third-party partners to identify opportunities, prototype solutions, and launch new experiences, including sports products leveraging live stats, instant replays, and fantasy sports data.

• Lead end-to-end product design for new advertising experiences within Prime Video, partnering with Product, Engineering, Research, and external partners from concept through prototyping, validation, and delivery.

• Translate complex viewer, platform, and technical requirements into intuitive and scalable streaming experiences.

• Identify product opportunities and experience deficiencies through research, testing, prototyping, and cross-functional evaluation.

• Apply prior expertise in OTT/CTV sports, advertising and streaming ecosystems to help shape new customer experiences across Prime Video surfaces.

• Contribute to high-priority sports initiatives across the broader Prime Video organization involving playback, streaming, and viewer experiences.

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Meta Platforms, Inc. Reality Labs (2020-2026)
Product Design Lead

Lead product design across mixed reality, mobile, and web ecosystems, shaping next-generation cross-platform experiences.

• Led interaction design for Oculus TV Creators Portal, enabling creators to manage content, grow audiences, and drive engagement across social sharing surfaces

• Established a new interaction framework for gaze-based “intent-to-unlock” experiences for immersive wearables, defining patterns for attention-driven interaction

• Defined and launched cross-platform MR + 2D experiences spanning Horizon Worlds, Oculus TV, Instagram, and messaging surfaces

• Shaped immersive capture and wearable-integrated creation experiences enabling new content creation and sharing across the Meta ecosystem

• Partnered with cross-org teams to align social, creator, and content strategies across multiple product lines

• Introduced AI-assisted design workflows to accelerate research and prototyping

• Led global workshops and executive alignment sessions with VP-level stakeholders across London, New York, and San Francisco

• Partnered with senior leadership to define long-term product vision and strategy for immersive platforms

Impact & Highlights

• Features and products I led were showcased in Meta Connect (2022–2024)
  

• Primary inventor on VR Capture & Playback patent (2023)

Amazon, Inc. (2014-2019)
L6, Group Design Lead (Senior IC)

Operated as the L6 design lead for Fire TV, Appstore, and ADX organizations.

• Led the strategy and design of a cross-platform engagement initiative, introducing an Amazon Alexa companion experience that enabled creators and developers to connect with users at high-intent moments, increasing real-time engagement.

• Founding design hire and Group Lead for Amazon’s Entertainment Advertising (ADX) org, scaling the design function by building a multidisciplinary team and leading advertiser experiences across Amazon touchpoints.

• Introduced a novel interaction and motion pattern that drove user engagement, seamlessly connecting storytelling with commerce. 

• Defined and drove 0→1 engagement initiatives across Amazon Alexa, Amazon Fire TV, web/mobile, and gaming—aligning cross-functional teams and external partners to launch brand experiences at scale.

• Led end-to-end design of a new live sports experience for Amazon Fire TV, defining multi-device UX and foundational streaming patterns adopted across the platform.

• Led end-to-end OTT/CTV ad design strategy, creating scalable systems that connected advertiser needs, retail ecosystems, and global distribution

• Led usability, A/B testing, and concept validation for our teams digital products

• Developed global design training and policies to guide design, content, and copy strategies across our global organization (US, Japan, EU)

• Collaborated cross-functionally with sales, marketing, research, data, product, and engineering to influence product and business strategy

• Managed and mentored a team of product designers, supporting career growth, craft development, and high-quality execution across multiple product initiatives.

Impact & Highlights

• Think LA | Idea Awards - Digital Campaign of the Year
  

• Webby Awards - Media & Brand Strategy

Additional Experience - Details available upon request

Yahoo! Sports (Boomerang)
Product Design, Senior IC  

The Walt Disney Co. 
Group Design Lead

Yahoo! Games
Art Director & Experience Design

AWARDS & RECOGNITION

Meta Connect Keynote Feature (Meta Platforms, Inc.)
Features showcased in Meta Connect 2022–2024

Patent (Meta Platforms, Inc.)
Named inventor on VR Capture & Playback patent

Think LA | Idea Awards (Amazon Inc.)
Campaign of the Year

Webby Awards (Amazon Inc.)
Media & Brand Strategy

Primetime Emmy Award - Winner (The Walt Disney Co.)
Outstanding Creative Achievement in Digital Media

Primetime Emmy Award - Nomination (The Walt Disney Co.)
Outstanding Special Class Program

Air Force Veteran
Honorably Separated | Secret Clearance